Day by day, we see rapid growth in the number of eCommerce stores available for our needs.
This increased number has resulted in a highly competitive environment for all the
businesses that own online stores. Due to this spike in competition,
most online stores struggle to survive in the market and thus, they either end up
having to shut down their store or function with major losses.
Hence, our Toronto web design company decided to put together a few
valuable focus areas to improve your eCommerce stores that any eCommerce
shop owner should look into in order to succeed in their operations.
Filtering and locating products
Any user who visits your eCommerce website is doing so with the intention of purchasing a product. Therefore, it is essential to design your eCommerce website such that your customers can quickly and conveniently find the products they need without any hassle. This requires easy navigation, clear layouts, and simple designs.
The ideal way to experiment this would be to test your eCommerce website design through another party who has no previous experience in using the site. Analyze how much time they take to locate a product, and watch out for whether they struggle when locating products. This has been proven to be the best way to analyze and improve your eCommerce store.
Customer Service Levels
Similar to a brick and mortar store, good customer service can make a
significant positive impact on your online business as well. However, the means
of service are slightly different when compared to a physical store.
When it comes to an eCommerce website, it is options such as live-chat,
call to action buttons, sign up forms that can actually help out a customer
to boost the conversion rate of your online shop.
It is also important to make note that if your eCommerce website has
a live chat option integrated to it, then it should be monitored to comprehend
the difference it makes. The analysis may contain factors such as the speed of
responding, the number of conversations that took place, and even how pleasant the conversations were.
At Intrango, we can integrate the chat app to your eCommerce website at a really
affordable price, although that does not come with our eCommerce website design package.
The Availability of Products
As an eCommerce business organization, it is essential to constantly be vigilant
about your stock movements. You need to keep track of your available stock and plan
for shortages based on the market demand and supply.
A successful online store would go the extra mile and keep their customers constantly
updated about their replenished stock and added products. This solid communication would go a
long way in attracting and retaining a strong customer base for your eCommerce website.
Ultimately, this will help immensely to improve your eCommerce store.
Integrating Possible Communication Channels
For a stronger online presence and better user reach, integrating your
communication channels can be really valuable. For instance, social media
linking is an ideal way to communicate between your platforms as you can easily
direct your social media followers on to your eCommerce website.
This would not only help you generate more traffic to your site, but it will
also help instill a level of confidence about your business for your customers.
Therefore, do make it a point to integrate all possible channels to your eCommerce web design.
We guarantee you that your eCommerce performance would realize a positive impact.
Encourage User Interaction
With the treasure load of information that is now accessible on the internet,
most customers find it hard to make an assured purchase decision. However, most
customers often find assurance in reading the reviews and ratings of
customers with the first-hand experience.
Thus, constantly ensure user interaction and ascertain that your eCommerce
web designers have left space for user-generated content.
Find opportunities to share the positive customer experiences across all
your marketing channels and constantly monitor your audience’s perception
of your online store.
Incentivising Customers for Long-Term Retention
Integrating incentives such as a loyalty program is a powerful strategy to
retain your customers. These incentives are considered to be very valuable
to eCommerce websites, as the customers who purchase through them would consider
it a bonus for consistently using the particular eCommerce site.
From a business perspective, incentives can also help boost revenues through
lower costs as the effort and resources consumed to retain customers are
much lesser than what it takes to attract new customers to your eCommerce website.
As complex as the above features may sound, our expert eCommerce web designers
are capable of designing and developing eCommerce websites of high quality and standard.
Hence, if you are a new or growing business looking to establish your very own eCommerce store,
do contact us at Intrango Web Design. As a leading professional web design agency in Toronto,
we deliver the very best of eCommerce web designs at reasonable prices.
So, now is the time that you can get started with your eCommerce website Toronto
and boost your business operations.
Posted by: Angela Wilkins
Angela is a web developer, content writer, blogger at the team of Intrango Web Design.(An affordable web design company in Toronto, Canada). Angela skilled and talented web designer who has a huge knowledge of eCommerce website design and modern SEO approaches.