With many people stepping foot into the online world, it is quite common that
a majority of them actually question the basis and need for a website.
Most people assume that a website is just another part of a digital marketing
campaign, but what people do not know is that it is actually the foundation
of an entity’s online activities.
Having your very own website for your operations should be your first
milestone in your journey to online marketing. This is because, at the end
of the day, all your online marketing activities: may it be email marketing,
social media marketing, or even online advertisements, they are all going to
end up redirecting visitors to your website.
So what purpose does a website serve in this scenario? Well, to be honest, your
website does the most crucial part of your entire online campaign. That is because
it is the website that persuades your visitors to turn into customers of your
organization - this is usually referred to as a conversion.
A solid, captivating, effective website would bring about amazing conversion rates
to your organization, and thereby significantly enhance its performance.
If a website is not capable of doing so, that means you need to reengineer your
online presence as a site that cannot convert its visitors to customers is of no real use.
Then we move on to a more important question - can anyone develop a value-adding website?
Can anyone with coding experience do the job for you? The answer is no.
In order to reap the maximum of a professional website, you need to hire
the services of a
professional web company to design and develop your website.
We take pride in saying that Intrango Web Design is one such place
that you could rely on for your Toronto web design and development needs.
We follow a comprehensive web design process that makes certain that our
clients get the maximum value for their investment. This process consists
of 7 carefully crafted stages as follows.
This phase of our web design process includes the initial information gathering for
the website. At this point, our team would follow a thorough procedure to get to know
your requirements, goals, purpose of the website, and also the target audience.
At the planning phase of the process, we will map the initial layout
for your website. This includes deciding the technologies to be used for the
website, the structure of it, and also the sitemap of the website. This would
guide our team throughout the design and development of your website.
Our designing phase is not limited to mapping out the outlooks of the website’s
interfaces. Rather, we go the extra mile to test the usability of the proposed UIs,
because we believe that user experience is vital to the success of a website.
The quality and creativity of the website content can make or break an
organization’s online presence. Therefore, our team makes certain to include
relevant and value-adding content in different forms such as text, audio, video,
and images. Not to forget, the content should not only appeal to your site’s
visitors but to the search engines as well.
Then comes one of the critical phases of the
web design process at Intrango Web Design. Here, our expert crew strives to develop
optimized websites with the most suitable technology.
At the testing phase of the development process, our crew validates the
functionalities of the website against the original requirements, and also
makes sure that the website satisfies all pre-agreed quality factors. Hence,
it is not just the technical aspects of the testing that we focus on.
Once the testing is completed, we move into the deployment phase. Here, we officially
handover the developed and tested a website to our clients for their use. If required
AND requested, our web developers at Intrango Web Design also offer maintenance and
upgrade services at extremely affordable prices.
Hence, if you want to boost your endeavours with a solid website,
do contact our Toronto web
design agency. We assure you that our experts would deliver the best websites in town at reasonable rates.
Posted by: Angela Wilkins
Angela is a web developer, content writer, blogger
at the team of Intrango Web Design.(An affordable web design company in Toronto, Canada).
Angela skilled and talented web designer who has a huge knowledge
of eCommerce website design and modern SEO approaches.