When someone searches a particular set of keywords on a search engine such as
yahoo, bing, or google, and lands on your page, they add up to the traffic
category of organic search. If the visitor had not clicked on any advert
during this redirection, it also falls under the subcategory of unpaid traffic.
Prior to the recent updates in privacy laws, google analytics used to offer
the owner the ability to view the keywords searched by those visitors.
Unfortunately, this feature is now limited to google paid adverts which is
google AdWords. If you are currently employing or are hoping to employ such a
campaign, the analytics data will enable your website designer to fine-tune
your website’s SEO during the construction of the website.
In a case where your business is promoted through other media like ATL or printed,
the visitor already is aware of your business or your website.
But since they do not have to click on any links, adverts, or use a search
engine during the process, they arrive at the site by directly entering the
Uniform Resource Locator (URL).
This category is exactly what the name implies. The paid advertisements that
appear in the search engine results (aka pay per click) and adverts posted
on social media direct paid traffic to your website. You can also employ a type
called remarketing ads, which display adverts on other web-pages and repeatedly
display them to the user as long as the cookies are available on the particular browser.
This is similar to the direct traffic, except the fact that whatever the
external source though which the visitors learn about your business is also
provided with the URL to directly land on your site.
This type of traffic is inherently valuable, given they have
already been given recommendations by a person/ website/ any other platform
that hopefully shares the same interests with your website.
This drives more businesses to improve their
referral traffic by implementing several strategies like these mentioned below
Your business and web page can always benefit from some good word of mouth.
Collaborate with influencers who share the interests, to get recommendations,
and to put up promotions such as giveaways.
A constant and vibrant presence in social media will keep your
potential customers and visitors in the loop. Make sure the content
that you post is up to a good standard to attract more referral traffic.
Visual content is far more appealing to us as humans.
Well outlined videos guarantee a substantial flow of guests
Various online forums and question answering platforms also allow you to
post referral links. These can be a good way to build up a loyal base of
constant visitors, as well as to spread the word about your brand/ company.
Post questions and submit answers to available questions on the
subjects that your company expertise in, while also putting forward
links to your pages. Keep it subtle, you don’t want to be kicked out
of the forums for spam.
Google Analytics offers a set of basic summaries and details about the traffic
sources for your website. Reviewing them and incorporating SEO both on and
off-page is vital to direct more and more quality traffic to your website,
and it makes your web design stand out of the rest.
But getting this done by someone in-house could be resource exhausting.
At Intrango web design, we offer the affordable SEO services that suit a
wide range of requirements, in terms of your company goals, and expanse.
We will take care of your unique and customized SEO requirements and
leave only what matters the most, to you; running the real business.
Posted by: Angela Wilkins
Angela is a web developer, content writer, blogger
at the team of Intrango Web Design.(An affordable web design company in Toronto, Canada).
Angela skilled and talented web designer who has a huge knowledge
of eCommerce website design and modern SEO approaches.