Does Rankbrain Algorithm Change The Way We Do SEO?

Process Of RankBrain

Does Rankbrain Algorithm Alter How We Do SEO?

If an SEO consultant says that RankBrain has not affected the way SEO is done, you should definitely find an SEO agent that believes otherwise. As trusted LA SEO consultants, we believe that SEO practices need to be fashioned so as to compete with the challenges RankBrain has imposed. This AI introduced by Google has its fundamental focus on the contextual details of the searcher and the query. In like manner, an SEO consultant needs to follow a more contextualized approach to keep up with Google’s method of machine learning.

SEO And RankBrain

Associating Signals With Queries

Before RankBrain existed, SEO practitioners focused on optimizing web pages through methods such as link building, keyword usage and producing original content. Important though they still are; considerable attention must be paid on addressing the user’s needs and intent. User’s needs may change from one query to another, and the SEO consultant has to investigate the common areas of interest a user is more likely to have when it comes to the product or service you are selling.

Understanding Users’ Interests And Yours

The main goal of SEO is to make your website a trusted source of information for people as well as search engines all over the world. It is expected that your brand gives the users the expected search results, every time without a fail. Gaining popularity and being recommended by a search engine would open wider doors to aim for keywords that you really want to optimize.

For each website owner, the definition of reputation may hit differently. The reputation you are looking for could be based on uniqueness, profundity, link variation, users’ experience, or any other factor. However, the content you create and the SEO techniques you intend to follow must be specific to the user signals you seek to address. With RankBrain functioning the way it does, you cannot appear everywhere at once. Google will rather recognize you as a brand that caters to a particular niche, and that is exactly where you should channel your SEO interests at.

Merging Keywords

With RankBrain serving the functional role of an algorithm, SEO can no longer trust the method of optimizing different keywords that indicate the same meaning. Your “cake pan” should not be “cake pan” in one page, “cake pans” in another, “cake tin” in another, “cake mould” in another and “baking pan” somewhere else. An SEO consultant who knows the concept of RankBrain would never follow an outdated method as such.

Instead, it will be replaced with a much practical approach in which all the phrases will be merged into a diverse body of content. Keywords will be used to match the everyday trends used in natural human conversation. Instead of dedicating pages and pages to write separately about cake pan and cake pans, an SEO consultant needs to be merging medium-tail keywords with informative content.

Adapt To RankBrain

Intrango Web Design in LA is known as one of the pioneers of modern SEO. In a scenario where Google applies RankBrain to all its queries, it is vital to up your SEO strategy with an experienced SEO consultant like us. Contact our team for a free quote right now!