Process Of RankBrain
Google has not featured machine learning in any of the updates
before RankBrain, which is why this became quite a hot topic at the time.
The process of Rankbrain starts from Google feeding it data from
different sources, based on a method of calculation and analysis.
With the time being, this algorithm will start associating signals
with results that correspond. These self-taught connections will be
recorded in RankBrain for later use. RankBrain functions like artificial
intelligence and will keep educating itself constantly.
Does Rankbrain Algorithm Alter How We Do SEO?
If an SEO consultant says that RankBrain has not affected the way SEO
is done, you should definitely find an SEO agent that believes otherwise.
As trusted LA SEO consultants, we believe that SEO practices need
to be fashioned so as to compete with the challenges RankBrain has imposed.
This AI introduced by Google has its fundamental focus on the contextual
details of the searcher and the query. In like manner, an SEO consultant
needs to follow a more contextualized approach to keep up with Google’s method
of machine learning.
SEO And RankBrain
Associating Signals With Queries
Before RankBrain existed, SEO practitioners focused on optimizing web pages
through methods such as link building, keyword usage and producing original content.
Important though they still are; considerable attention must be paid on addressing
the user’s needs and intent. User’s needs may change from one query to another,
and the SEO consultant has to investigate the common areas of interest a user
is more likely to have when it comes to the product or service you are selling.
For instance, if you have an eCommerce website, it will be ideal to invest more
time and effort in updating your products and understanding the latest consumer trends.
Understanding Users’ Interests And Yours
The main goal of SEO is to make your website a trusted source of information
for people as well as search engines all over the world. It is expected that
your brand gives the users the expected search results, every time without a fail.
Gaining popularity and being recommended by a search engine would open wider
doors to aim for keywords that you really want to optimize.
For each website owner,
the definition of reputation may hit differently. The reputation you are looking
for could be based on uniqueness, profundity, link variation, users’ experience,
or any other factor. However, the content you create and the SEO techniques you
intend to follow must be specific to the user signals you seek to address. With RankBrain
functioning the way it does, you cannot appear everywhere at once. Google will rather
recognize you as a brand that caters to a particular niche, and that is exactly
where you should channel your SEO interests at.
With RankBrain serving the functional role of an algorithm, SEO can no
longer trust the method of optimizing different keywords that indicate the same meaning.
Your “cake pan” should not be “cake pan” in one page, “cake pans” in another,
“cake tin” in another, “cake mould” in another and “baking pan” somewhere else.
An SEO consultant who knows the concept of RankBrain would never follow an outdated
method as such.
Instead, it will be replaced with a much practical approach in
which all the phrases will be merged into a diverse body of content. Keywords
will be used to match the everyday trends used in natural human conversation.
Instead of dedicating pages and pages to write separately about cake pan and cake pans,
an SEO consultant needs to be merging medium-tail keywords with informative content.
Adapt To RankBrain
Intrango Web Design in LA is known as one of the pioneers of modern SEO.
In a scenario where Google applies RankBrain to all its queries, it is vital
to up your SEO strategy with an experienced SEO consultant like us. Contact
our team for a free quote right now!
Posted by: Angela Wilkins
Angela is a web developer, content writer, blogger
at the team of Intrango Web Design.(An affordable web design company in Toronto, Canada).
Angela skilled and talented web designer who has a huge knowledge
of eCommerce website design and modern SEO approaches.