The Preferably Perfect Solution
What will you do if you cannot choose between two great shirts? Either
you make an extremely hard choice, or you buy both!
Intrango Web Design believes that the same goes for choosing between domains.
Purchase both.CA and.Com as your domain
extension if you can, and we can use 301 redirections to link both domains together.
A domain practically costs nothing more than $15 for the entire year, and that is not
much when you consider the extra SEO boost you will receive when the redirection happens.
Aim Towards Your Target Market
It is absolutely useless trying to sell worldwide if your website appeals to Canadians only!
Using .ca as your top-level domain can be beneficial if you are trying to reach
a market specifically within Canada because anyone using Google.ca will be getting
the Canadian web addresses prior to anything else.
.com is the one domain that is recognized worldwide, from one end of the planet
to the other. A web user from a foreign country would be more likely to click on
a .com domain than a .ca, because local domains are mostly ignored, and sometimes
even unrecognized. Thus, if your target market is not specific to one location,
our Toronto web
designers would rather recommend avoiding labelling your domain with country borders!
Convincing Google Webmaster
Google Webmaster is programmed to assume that your .com website is global.
Just because it automatically tends to believe so, does not mean your web developer
can do nothing. Actually, the amount of work your SEO consultant can do to change
the outcome is amazing. Intrango Web Design will do our part in
Webmaster that your website associates with Canada,
therefore helping it gain local traffic more.
What Are You Up Against?
It is no secret that .com outruns .ca from miles in the international scenario.
If you are competing with local businesses targeting local customers, choosing .com
as your domain would not be the cleverest move. Our SEO consultants at Intrango will
help you claim popularity by choosing a .ca domain if your goal is to conquer the local market.
However, your web designer will be great assistance in choosing which domain works best.
Sometimes, your business goals may change over the years. A business that was solely focused
on a Canadian target market would later be exposed globally. In such cases,
you might need a Toronto
SEO expert who will strive for a better international presence,
without bringing down the local market opportunities you have already achieved.
Get To Know The Popular Consumer Trends
When your website gives exactly what your customers want, you are more
likely to be visited and recommended often. Understanding the consumer
trends would help your SEO game immensely, as user engagement, bounce rates
and conversions all depend on how you address what your customers need
Most of the time .ca is favoured by local consumers because it definitely hints
at more personal and location-specific service. Your SEO consultant should be capable
of identifying the preferences, age groups and locations of your target market before choosing a domain.
Backlinks Change The Game
The success of your website depends on quality backlinks, and in this case,
you need to be equally focused on where the backlinks are coming from. Maybe your
site already has a good presence in the local search results because you are receiving
a lot of your backlinks from there. If your goal is to reach out to the international market,
Intrango Web Design can utilize
SEO techniques to gain backlinks from .com domains.
As with everything else discussed before, your website is yours to take control of.
It is all about who you want to reach, and the web developer has to be on
the same page as you are to make it happen.
Choosing .ca or .com is a very business-oriented decision because the domain
you pick can either make or break your profits. However, even though a .ca address
will earn you local traffic, .com is far more recognizable than .ca worldwide.
Thus, the real question is not about picking .ca or .com, but rather
about landing on the perfect SEO consultant in Canada. The type of your business,
its target market, and your budget will all collaborate in the big decision. Nonetheless,
purchasing both domains is the ideal option. Ensuring that you are strongly holding on to
local search results, it will also secure your position in the global SERP.
Know Your Potential
It goes without saying that everything mentioned here is definitely more doable
with the correct choice of web developer’s assistance. Despite how much you invest,
a bad web developer will only make you another stagnating website owner out there. Choosing between
.ca and .com domains which can be a real challenge under normal circumstances will become a piece of
cake when you have the right guidance. We are just about to tell you where to find the perfect web professionals.
Up Your Website With Intrango
Intrango Web Design will be your
Toronto web designer and SEO consultant you have been looking for. We are pioneering Toronto
SEO and helping clients everywhere to get their websites to rank on top. One of the main reasons
your website still has not received enough traffic could be because of the misuse of .ca and
.com domains, which is a common mistake done by many Canadian website owners. With the right
guidance, your website can soar towards heights you didn't know existed!
Posted by: Angela Wilkins
Angela is a web developer, content writer, blogger
at the team of Intrango Web Design.(An affordable web design company in Toronto, Canada).
Angela skilled and talented web designer who has a huge knowledge
of eCommerce website design and modern SEO approaches.