1. Follow The KISS Principle
KISS (Keep It Simple, Silly) is the best principle to follow when
designing your e-commerce website.
Simple is the best because the more elements there are on the website,
the more it diverts the attention of the visitors from the main goals of the website.
Therefore, it is always better to keep your design simple and straightforward,
focusing on the primary goal.
2. Prioritize Your Brand
When shopping online, most people focus on buying from recognized brands
instead of unknown sites that are looking to capture your credit card details.
In order to establish trust among customers, it is important to conduct a genuine
marketing campaign because, in e-commerce, your marketing campaigns are like the
DNA of your business.
It all comes down to your business’s image - what you do and how you stand out
among the competitors. It has a tremendous influence on developing a
connection with people and increasing sales.
3. Think From A Visitor’s Perspective
If you want to
design an e-commerce website that will grasp the attention
of your target audience, it is important to look at it from their perspective.
In the end, there are a few key aspects that prospective buyers would search for on the website.
If you want your business to be successful, your e-commerce website should
be designed in a way that your customers will have a trouble-free shopping experience.
4. Choose Colors Wisely
Color is a fundamental aspect that can be used to your advantage if you
understand how the brain reacts to different colors and shades. Different
colors can cause changes in emotions and human behavior. Choosing the
appropriate shading can help your e-commerce web page or social
media page design to convert more visitors.
5. Visualize With Images
Images play an important role when it comes to triggering conversions,
especially in the e-commerce business.
People buy what they see. Therefore, you have to display eye-catching
images of your products for the people to see.
The image of your online business lies upon the logo. Hence, it should
be designed by a skilled graphic designer so that it will effectively
attract the interest of your target market.
6. Focus On Posting Readable Content
You can spend ages making lengthy descriptions for the products
on your e-commerce website.
But, as revealed by research, around 20% of the content can be found
by visitors on any random web page. Instead of chasing exact content,
they generally focus on some key details.
Hence, in order to convey what you have in mind, you should
make the content readable.
7. Give It A Professional Touch
Your e-commerce website's primary objective is to convince people to purchase
your products and/or services. Thus, it’s architecture, appearance and
functionality need to be compelling. Your logo must be designed in a
way that better reflects the message and effectively captures the
interest of the target audience market.
Investing in a professional website designing is important if you wish
to establish trust among the customers. Seek the services of a
qualified yet affordable
web developer and a graphic designer if you wish to give a professional
look to your e-commerce platform. Establishing trust is a must if you
wish your online store to thrive.
8. Show Them Proof
While designing your e-commerce website, look for ways to give your
prospective customers the valuable feedback you have obtained from
your existing customers.
Have a review section where people can rate the
products (and try to obtain as many 5-star reviews as possible).
9. Make The Products Easy To Find
Nothing will destroy a prospective sale faster than inconvenient
product pages. If your prospective customers need to get through a
maze before they find the product they 're looking for, they'll hurry
away to look for the product on a rival’s site.
10. Make Checkout Hassle-free
The most irritating thing to the visitors is a complicated checkout.
If your checkout process is torturous, you will lose customers.
If you want people to buy from you, the path towards buying should be
as simple, transparent, and painless as possible.
11. Mobile Is The Trend
Mobiles have surpassed desktop as the most common medium for browsing the web,
not to mention online shopping.
It is important to ensure that your website has a
mobile responsive design, in order to reach out to mobile users. The logo
should be mobile compatible as well.
Otherwise, you certainly won't
convince such mobile users to buy from your site.
12. Be Frank About Prices
When designing your e-commerce site, ensure that you are consistently out-front
and honest regarding the price of the products. Seek not to mask the details or
make it difficult for visitors to explore your site. You shouldn’t let them feel
that they are being scammed.
13. Help Them Search
Most visitors entering your site will have a specific product on their minds.
The search bar option allows them to find that product easily without spending
time on other pages that they are not interested in.
If the customer cannot easily find the product they are looking for on your
site, they tend to look for it somewhere else.
14. Let It Flow
You ought to make things as clear as possible for visitors to find the products
they are looking for and purchase. When designing your e-commerce website,
consider how the eye naturally flows. According to studies, people tend to
explore sites in an E or F structure, starting at the top left and bringing
their eye across the page.
15. Use Grid Style
Typically, grid layout is the most suitable for online business platforms.
It’s better to have the products organized into grids to make it easy for
customers to explore them. Be cautious not to stuff a huge range of different
products in one line. Limiting a line for three or four products is the best.
You can avoid Shopify and seek
support from platforms like WordPress if you wish.
It can be difficult to build a business website. Nevertheless, as now you're
familiar with the best tips to create an excellent design for your e-commerce site,
you can create a good-looking website.
Posted by: Angela Wilkins
Angela is a web developer, content writer, blogger
at the team of Intrango Web Design.(An affordable web design company in Toronto, Canada).
Angela skilled and talented web designer who has a huge knowledge
of eCommerce website design and modern SEO approaches.