Improving Your Existing Website
Prior to going all into revamping your current website, it is important to have a plan. This plan will be a roadmap for your website improvement and ensure the smooth flow of activities for the optimal results.
In doing so, the following are 7 wonderful ideas that you should incorporate into it.
1. Make use of your own style guide
Do not have a style guide yet? Well, do not worry; it is not something complicated. A style guide, as implied by its name itself, is a guide that consists of all the important details related to the aesthetics of your company’s marketing efforts. It usually includes factors such as theme color, the logo for the company, layouts for different components of your material, a font scheme, and so much more.
This guide will help ensure that your organization-wide activities are in sync and that you are delivering a consistent message to all your current and potential customers. Hence, if at any moment you are not satisfied with the aesthetics of your content, do make it a habit of referring to your style guide. As professional web designers in Toronto, we assure you that this would bring about a guaranteed positive change.
2. Continuously test your functionalities
It is a given that most websites contain different buttons, hyperlinks, and actions that often lead to some functionality or another. But how long ago did you actually re-test whether these functionalities work? How certain are you that these functionalities perform what they are supposed to?
Research has proven that nearly 83% of users often switch to other alternatives due to bad user experience. Therefore, make it a point to retest your website functionalities regularly.
3. Incorporate effective navigation for your website
Navigation is something that is crucial for the success of websites, but unfortunately, is often overlooked by most organizations. It is through navigation that your site visitors would get to know what they are currently browsing, what they have browsed, and what other options they have. If they are unaware of these facts, they would feel lost within your website, and that would have a negative impact on your user experience.
Thus, it is important to have simple yet optimized navigation for your websites. It is recommended to not have a broad range of categories within your page, rather have a few categories that can be delved in deeper through subcategories.
4. Leverage the effects of whitespace
Whitespace is a powerful tool in modern web designs as they bring about a more organized and simplified appeal for your website. In contrast to what traditional web designers presumed with regard to filling the entire web page with content, the trend now is to have more simple, spaced out, and highlighted web content, and to do so, using whitespace is an amazing technique. Thus, do make it a habit to leave enough whitespace around in your content in order to not stress out the reader with too much information.
5. Improved loading speeds
With the continuous evolvement of technology, users no longer have the patience to wait for extended periods of time for your websites to load. As a result, it has become critical for websites to optimize their loading speeds in order to retain their users. Compressing visuals, avoiding heavy animations, constricting your GIFs, and having clean code are several things you can do in order to ensure optimizing loading speeds.
6. Mobile-Friendly Websites
With the increasing popularity of mobile devices such as phones and tablets, mobile responsiveness has become a necessity in order to survive in today’s online world. This is owing to the fact that users have gotten used to browsing while on the go, and hence, it is essential to make certain that your website can accommodate varying device sizes without an issue.
7. Deliver structured content with relevant headings
The relevancy and structuring of your content can make a significant impact on those viewing it. Hence, we as Toronto web designers always encourage our clients to provide properly structured and optimized content through their websites at all times. In doing so, it is important to have clear and concise headings, sub-headings, and also proper text formattings, such as indentations and alignments.
8. Make use of graphics
Graphics are one of the most effective types of content for web designs. Therefore, make sure to incorporate graphics to your content but beware of including high-quality and relevant visuals. Moreover, be vigilant to not overload your website content with graphics.
Posted by: Angela Wilkins
Angela is a web developer, content writer, blogger
at the team of Intrango Web Design.(An affordable web design company in Toronto, Canada).
Angela skilled and talented web designer who has a huge knowledge
of eCommerce website design and modern SEO approaches.