What Is Meant By Average Page Load Time?
When concerned about the time taken for your website to load, a lot of attention is paid to the average page load time. Average page load time means the time taken for your web page to load entirely from start to finish.
Research has proven that a web page takes 7.0 seconds to load on average on desktop computers, whereas it is 10.3 seconds on mobile devices. This result is specific for e-commerce sites with a median page load time of 10 seconds on a desktop.
Now we want to make it clear that this is, however, the average page load time. It doesn’t operate as a baseline. It is very important for your business, that your website is optimized.
Even if the average time is 7.0 seconds, it would be better if your page needs to load at a much lesser period. The faster your web page loads, the higher traction it will drive, increasing engagement.
What Is The Importance Of Page Load Time?
A website builder might think, why do a few more seconds matter? Seconds usually pass by before you know it. However, that is most definitely not the mindset of a customer visiting your website.
Research showed that 83% of users expected the page to load within 3 seconds. In normal time you may think 3 seconds is a short period. Concerning waiting for a page to load, this is considerably long.
People bounce when the web page takes time to load. They press back and go on looking for another website that contains the same information which loads faster.
Now, this is a big hit to your search engine optimization strategy. Google will realize people are bouncing and it will automatically assume that your website doesn’t include relevant information. Google will push back the ranking of your website making it harder to find.
A tip to raise your rank and increase site traffic is by reducing the page load time. Research has shown that this drives up conversion by 7%. You can receive help from one of the best web designers in Toronto to reduce web page load time.
How To Improve Average Page Load Time?
Of course, in an instance when you need to improve your page load time, you can always get Intrango Web Design to help. However, some tips in case you want to tackle it by yourself are mentioned below.
The outlook of your web page is very important. It is normal to use images to make the website attractive. However, large image files slow the website and increase the loading time. The size of the image does not mean the space it takes up instead the number of bytes of the image.
Pages that include large images load slowly compared to websites with compressed images. Compressing the shot reduces the size while preserving the quality of the image. You can use online tools like Optimizilla to reduce the size of your images and improve the average page load time.
Redirects help Google and users reroute from nonexistent pages linked to the website. This slows down the website loading speed. You can fix this by removing links to deleted pages or changing the links to direct users to the new web pages instead of via redirect.
The lengthier and complicated the code is for a page, it will slow the website. With the help of the web designers Toronto you can get help minifying the code.
Strive to reduce the time taken for your website to load and enjoy success.
Posted by: Angela Wilkins
Angela is a web developer, content writer, blogger
at the team of Intrango Web Design.(An affordable web design company in Toronto, Canada).
Angela skilled and talented web designer who has a huge knowledge
of eCommerce website design and modern SEO approaches.